If you look, before buying a product or service the vast majority of users on the internet the first thing they do is look for information. They do not want to be sold a product as good as the ads.Companies have realized the door that opens thanks to the creation of content in a blog. With this type of strategy they seek to create trust and credibility with the consumer. It is a way to approach subtly your potential customers so that in the future they are more predisposed to buy.
How To Create Good Content
Talking about content marketing and copywriting is not surprising at this point. You may even be bored of hearing about it, but if you have a blog, you are interested in knowing all the keys to creating good content.When a person comes to your blog and is attracted to the design and what they are reading, in most cases will seek to connect with you. The reasons will be several:
- You’ve motivated him with an inspirational post.
- You’ve been informed about something new.
- Your content has been helpful because it has taught you something new or solved a doubt.
- What he has read has seemed entertaining.
- After reading your content without asking anything, you will seek to know more about yourself. Probably the next thing you will do is sign up for your newsletter or follow you on
- some of your social networking profiles.
How to evaluate if a content is of quality?
Creating good content on your site is also a way to improve ranking in search engines, increase traffic and gain visibility. Google suffers an information obesity and not in all cases “content is king”. For content to be good it needs to be:
- Original and with personality.
- Relevant, useful and easy to share.
- It must have a concrete purpose.
- It has to be written for a target audience.
- Other factors such as the use of keywords, link numbers, etc., will also be present. But I do not want to focus on it, I want you to see the importance of attracting quality traffic.
If you are interested in blogging, do not miss our compilation of the best resources for blogs & bloggersValuing how content is and if it really is of quality is quite subjective. In fact, Google is not the one who decides that. Your own readers are the ones who will appreciate whether it is of quality or not. For some it will be very useful content, for others it will be irrelevant content. For this reason it is very important that you define what the objective of your post is and what target audience it is aimed at. It will be the target audience that assesses whether what you have published is of quality or not.
4 keys to create exquisite content Do you inspire, inform, entertain or teach?
To create exquisite content you have to know the audience for which you write and literally you have to put it on your skin. Here it is not worth talking about everyday issues that we know everyone likes but does not convert. Quality traffic is the one that will come with quality content. We can write a post that inspires, reports, entertains or teaches, but first of all you will have to be clear about the topics that respond to the needs and interests of your audience.
1. Inspires: Connects with the heart of the strongest
Many brands have been able to create content that inspires people, motivates them to exceed their limits and ultimately encourages them to become better people. The first example that comes to mind is Coca-Cola, which inspires millions of people to have fun and get moving.In the contents that inspire, storytelling takes on all its protagonism. There is always a story behind it that helps connect with the emotions of the people who are reading it.
Coca-Cola ad capture
Coca-Cola is one of the best brands that have inspired the customer.
Those readers, visitors or potential customers as you want to call them, feel totally in tune with the brand and want to be part of the conversation. Usually we are talking about a post that has a high probability of being viralized.
The types of content they inspire could be personal stories, brand stories or a case study. They do not have to be directly focused on life or something emotional or personal. Although there is something very true in this type of content. Occasionally leave the comfort zone, ask a few questions and tell what comes from inside and share it can give you more of a pleasant surprise. That’s how I lived the day I was encouraged to tell why I decided to become a copywriter and start networking.
2. Informs: You are always to the last of what happens in your sector
If you want to position yourself as an expert in your niche one of the things that you will have to do is inform your audience of everything that happens in your sector. You have to position yourself as a referent and for this you will need to be a great healer of content in the network.
It’s time to create alerts on Google and investigate the latest news in your industry. One tool I really like to use is Topsy. With it I can find the links on a subject that more social mentions are receiving in the network. A way to find some inspiration and know what is being talked about.
In short you have to be a good miner to find the best sources of traffic to provide you with the latest information. Once you find this news you can translate it by citing the source or you can give your perspective on the topic it addresses.
Another option could be to do some study of your sector that you know your audience is interested in. This reminds me of a post that Christian von Eitzen published. He interviewed 28 bloggers to find out how long it took them to write a post. It was a very shared article and above all interesting and useful for everyone who has a blog.
Interviews also work very well. A way to bring a touch of freshness and first hand information by a relevant person in your area. Depending on the approach you give and the questions you ask your guest, it could also be a very inspirational post.
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3. Teaches: Solve all the doubts of your audience.
Find out what your target audience wants to learn and show them how it’s done through your content. All posts that start with “How to Win, 7 Ways to, 10 Tactics, How to Conquer, How to Convince …” are articles on guidelines with a high impact on SEO. The post in which you teach, is a good way to position yourself as an expert in that area.
One example of a blog that is clearly taught on a daily basis is QuickSprout. Neil Patel is co-founder of several companies like Crazy Egg and KISSmetrics. In addition to learning dozens of lessons on business is able to teach all its readers their knowledge about marketing.
If you run out of ideas and have a minimal audience ask your readers. Do not be afraid. They will speak to you of your doubts and interests and with that information, you will be able to develop new contents. To make the surveys in your blog you can use tools like Typeform, Quoners or Google Drive.
4. Entertain and leave them with a good taste
Content in the form of video is usually the most entertaining. I think there are companies that create content to entertain, doesn’t matter if you can’t create these type of content use this Paraphrase tool for text and inform and entertain their audience through a video that is very good. Red Bull is the first case that comes to mind, could not be another. Last year, how many were watching the Red Bull Stratos campaign?
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- The Red Bull Stratos campaign is a perfect example of how to use the entertainment factor to create a viral marketing campaign.
- By 2014 it is clear that this type of content will continue to increase. Perhaps we are then in
- the right moment to get on with it. The videos also, among other things, help increase the
- time on site (Time on Site) of the visitor on your website.
Another important component of an entertaining post is humor. It’s not easy, create fun content but if you want you can do it. Of these contents I like their fast pace and how much they can reach to surprise an audience. You can write content with a more hooligan tone but try to get it to be yours, do not write in a way that does not go with you or where you feel very forced.
Conclusion: Mix ingredients from time to time!
Writing quality content requires a lot of effort. Be authentic with your blog. Generate conversation with your audience. Do not lose focus and always ask the same questions: what is the purpose of this post and which audience is targeted.
Each, in our own style, we feel better writing a type of content. Maybe your goal is always to inform and for another blogger, the important thing is to teach and entertain, all at the same time. Occasionally mixing the ingredients I’ve talked about helps create great recipes. Do not be afraid and enjoy good content.